Golden Road Crafted

Brand for Arizona-based metalsmith Chandra Frederickson, who creates SMALL-batch handcrafted jewelry, straight from the desert

SOLUTION:

GRC began with a heart for creating intentional handcrafted products that inspire good energy. Chandra creates one-of-a-kind pieces that capture uniqueness and celebrate nature: small batch pieces for wild hearts. She wanted an identity family that could be used as her metalsmith maker’s mark, and translate for all tactile packaging as well as the digital sales experience. Her mark features the Arizona landscape, celebrates the cycles of the moon— and is paired with a playful custom type treatment to ensure these heirloom pieces bring joy for generations to come.