CREW Center

Community Center identity

SOLUTION:

The City of Woodbine, Iowa hired us to spearhead the efforts of creating a name and look for their city’s brand new facility, serving a 40-mile+ radius around their rural community. CREW stands for Community, Recreation, Education, Wellness: all pillars of the center’s member experience.

The building, designed by APMA, boasts a gymnasium, fitness facility featuring a track, an acquatics facility (water slides, lazy river, children’s water play station, a daycare wing, STEAM and shop classroom spaces, and additional community spaces for hosting events. The brand celebrates movement and wellness while also being inclusive, inviting and clear— for all ages.