sugar
 

Sweet, sweet brand goodies for Sugar Wheel Works, a small custom wheel shop in Portland's Northeast neighborhood.

 
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Owner Jude Gerace is a bright, fun and spirited soul- and  every morsel of her brand and shop space reflect that. Sugar's custom cycling cap features various wheel-lacing patterns, with the brim's interior revealing their mantra: 'Never Salty'

 
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The original cap is now available in various colorways. 

 
 

ROLES

brand development  |  art direction + design  |  apparel + package design  |  product testing

 

LINKS

Sugar Wheel Works  |  Studio 3 video   |  Stillmotion video  |  OCDD + Dan video  |  Spooltown  |  Laura Cooke