Sweet, sweet brand goodies for Sugar Wheel Works, a small custom wheel shop in Portland's Northeast neighborhood.
Owner Jude Gerace is a bright, fun and spirited soul- and every morsel of her brand and shop space reflect that. Sugar's custom cycling cap features various wheel-lacing patterns, with the brim's interior revealing their mantra: 'Never Salty'
The original cap is now available in various colorways.
brand development | art direction + design | apparel + package design | product testing