Tristan Wheelock Photography

Brand for global photojournalist

SOLUTION:

NYC-based Tristan Wheelock requested an understated monogram to represent his documentary, travel and portraiture work around the world. He wanted to focus on distinct aspects of his approach: cultural flexibility, curiosity, discovery- and geographical limitlessness.

Because Tristan also works extensively in film, his mark needed to translate seamlessly to a greyscale platform— shown at the end of this collection.