Brand system developed for a neighborhood revival project covering two city blocks in downtown Omaha, consisting of nine vastly different structures, built over the course of more than half a century.

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To bring cohesion to such unique and individual buildings I focused on each unique roofline— simplified and reflected—to create a family of distinct yet cohesive logomarks.

 
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To help residents connect with the history and original habitants of the neighborhood, we developed a family of fictional characters. I was honored to partner with Austin-based illustrator Hallie Rose Taylor to personify each building's story . 

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The art package brightens corridors in each building, and provides a visual nod to The Flats' overall neighborhood brand. Art features collages of found historic imagery, and local Nebraskan flora + fauna.  Each unique roofline further distinguishes unique patterning within the visual system.

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Community insert signs host announcements and correspondence between leasing and residents. The Flats signage package further utilizes each unique roofline to subtly reinforce location to residents.

 
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ROLES

naming  |  brand design + development  |  art direction

 

LINKS

Developer  |   Architect  |  Leasing   |  Hallie Rose Taylor  |  Arbor Street Studios  |  Web Development