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BRAND DEVELOPMENT

inspired mark making

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RESIDENTIAL ENVIRONMENTS

robust redevelopments

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DESIGN CONSULTATION

brand strategy + art direction

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Goodtype The Book Volume One is a compilation of curated typography work from 175 artists worldwide.

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While hiking and exploring much of the Pacific Northwest I was inspired by these delicate leaf skeletons, still preserved despite their journey to the ground.

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This piece focuses on the hope that arises amidst dark and harsh seasons, and I'm honored to have been featured alongside fellow artists I greatly admire.

 
 

ROLES

professional forest traipser  |  art direction  |  leaf surgeon  |  photographer

 

LINKS

Goodtype  |  #strengthinletters

 
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More than 30 years after going dark, this electricity plant was re-envisioned into over 200 market-rate apartment homes.  

 
 
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The brand vision for what is now The Breakers includes a custom typeface, signage package, and art collection that celebrate the building's history.

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Historical imagery from the power plant's construction phases were used throughout the art package, with kaleidoscopes printed on metal.

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Framed art throughout The Breakers features historical imagery with colorful overlays.

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While the building was in its demolition phase, the crew was able to salvage large-scale machinery, gauges, and various metals. This rotating pattern made from elements of the logo serves as a windscreen, property beautification and brand reinforcement. 

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ROLES

brand development  |  art direction  |  web design  |  metalwork design

 

LINKS

Developer  |  Architect  |  Leasing  |  Website Development  |  Metal Fabrication