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BRANDING

inspired mark making

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RESIDENTIAL

robust redevelopments

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 CONSULTATION

brand strategy + direction

Goodtype The Book Volume One is a compilation of curated typography work from 175 artists worldwide.

When the open call for artist entries was announced, I had been spending a lot of time hiking and exploring the Pacific Northwest. I was particularly drawn to these delicate leaf skeletons, still perfectly intact after their long journey to the ground, which struck a timely chord with me.

This piece acknowledges the dark and sometimes harsh season of winter whilst shedding light on- and hope in- the passage of time, and I am honored to be in the company of fellow selected artists.

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ROLES

professional forest traipser  |  art direction  |  leaf surgeon  |  photographer

 

LINKS

Goodtype  |  #strengthinletters

 
 
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Power plant REDEVELOPMENT

 

More than 30 years after going dark, this electricity plant was re-envisioned into over 200 market-rate apartment homes.  

 
 
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The brand vision for what is now The Breakers includes a custom typeface, signage package, and art collection that celebrate the building's history.

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Historical imagery from the power plant's construction phases were used throughout the art package, with kaleidoscopes printed on metal.

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Framed art throughout The Breakers features historical imagery with colorful overlays.

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While the building was in its demolition phase, the amazing crew salvaged large-scale machinery, gauges, and various metals. Utilizing brand assets, this rotatable pattern was produced to serve as a windscreen, property beautification and brand reinforcement. 

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ROLES

brand development  |  art direction  |  web design  |  metalwork design

 

LINKS

Developer  |  Architect  |  Leasing  |  Website Development  |  Metal Fabrication