Brand assets for the Hansen Family’s Illinois-based brewery, Knox County Brewing Co.
The Hansen family— all six of them— decided to move from Austin, TX to Knox County, Illinois. They had one goal: to share their combined passions of building strong community, supporting local charity, and doing good work— all over delicious beer.
Matthew, Sarah, Serena (16, photographed these images) Ashton, Eden and Elie are each injected into this spot. Every detail, from the hand-crafted coasters and flight boxes to their feature wall, is a celebration of the community their family inevitably builds, wherever they land.
Knox County Brew Co. donates a portion of their profits every month to select local organizations.
branding | product + package design | menu design | art direction