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Full brand package for Atlas, previously Creighton Hospital, downtown Omaha.

 
 
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Atlas spans over one million square feet of private apartment homes and community spaces, as well as a public Concourse, in downtown Omaha. Built on the nostalgia and glamour of classic air travel, the new story of Atlas spans the globe. Universal imagery, language and cultural references forge diverse and inclusive definitions of home.

 
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Throughout the art + signage packages, branded seals feature geographical borders, airport codes, and distance in miles from each location to where Atlas stands. The seals are patterned for custom wallpaper, and combined with corresponding aerial views from around the world throughout the property.

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Exterior metal gate development featuring seals.

 
 
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For the Concourse, a public corridor for pedestrians and cyclists, we worked with Artaic to develop custom tile mosaics featuring the photographic work of Mike Kelley. Pool locations also play host to plane-themed mosaics.

 
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mosaic mural 1” tile detailing

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A 1970 Mooney hangs near the corner of 30th + Burt streets, reinforcing aeronautical themes.

 
 
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Signage family development

 
 
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Website design aims to help visitors easily navigate the over 1 million square feet of the residence

 
 
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Promotional move-in materials mimic visuals of both vintage and universal ticketing.

 
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ROLES

brand development   |  art direction  |  environmental design | web design

 

LINKS

Atlas Omaha | Developer  |  Architect  |  Website Development