BE. design
Solid design can be accessible to all.
IMG_5512_3_4_fused_edit_no-logo.jpg

The Wire

Rebranding for Omaha's Northwestern Bell building, which housed America's switchboard for toll-free-numbers from the 1950s through 80s, began with a study of the history of telecommunication in the states- from various invention drawings to patent submissions for things like vocal transmitters, telegraphs and transcoders.

8681837522_d3ba979df4_c.jpg
TW_logo.jpg
IMG_1762_4_fused.jpg
IMG_1303.jpg
 The art collection was created using vintage invention drawings, photographs of precursors to the telephone- and switchboards much like what were originally installed in The Wire. Framing was laser-etched by  MTRL  in Omaha.

The art collection was created using vintage invention drawings, photographs of precursors to the telephone- and switchboards much like what were originally installed in The Wire. Framing was laser-etched by MTRL in Omaha.

IMG_1591.jpg
TW_artmap2.jpg
IMG_1516.jpg
IMG_1596.jpg
IMG_1379.jpg
 In an effort to abstractly represent the concept of communication- from the telephone's inception to today's continuously advancing environment, I created a repeating node pattern. 

In an effort to abstractly represent the concept of communication- from the telephone's inception to today's continuously advancing environment, I created a repeating node pattern. 

IMG_1320.jpg
 Customized wallpaper on the top-floor community space, laser-etched teak unit signs, way-finding signage and traffic rugs are a few uses of The Wire's node patterning

Customized wallpaper on the top-floor community space, laser-etched teak unit signs, way-finding signage and traffic rugs are a few uses of The Wire's node patterning

IMG_1505.jpg
IMG_1356.jpg
 Copper-toned metallic effects highlight patterning throughout the signage package.

Copper-toned metallic effects highlight patterning throughout the signage package.

IMG_1352.jpg
IMG_1398.jpg
IMG_1403.jpg
 A custom typeface and number system, based on ITC Symbol Bold, is featured throughout the building's signage package, manufactured by the fine folks at ASI and awarded with their national 'BEST OF' distinction.

A custom typeface and number system, based on ITC Symbol Bold, is featured throughout the building's signage package, manufactured by the fine folks at ASI and awarded with their national 'BEST OF' distinction.

IMG_1578.jpg
IMG_1576-1.jpg
IMG_1316_wf.jpg
TW_entrancevinyl.png
 The Wire's entrance plays host to four original phone booths, now clad with branded overlays.

The Wire's entrance plays host to four original phone booths, now clad with branded overlays.

 This project presented fabrication opportunities involving power tools, countless copper nails and yards and yards of copper wire- resulting in a unique leasing office sign featuring the building's tagline.

This project presented fabrication opportunities involving power tools, countless copper nails and yards and yards of copper wire- resulting in a unique leasing office sign featuring the building's tagline.

IMG_1336.jpg
IMG_1332.jpg
IMG_1292.jpg
IMG_1279.jpg
IMG_1285.jpg
IMG_1290.jpg
IMG_1343.jpg
 Elevators reflect The Wire's tagline: 'Home is Calling'

Elevators reflect The Wire's tagline: 'Home is Calling'

 The entire rooftop floors of The Wire have been designated as community spaces; from the elevator lobby, residents and guests are directed to three distinct areas: Waterworks, Wireworks, and Lounge.

The entire rooftop floors of The Wire have been designated as community spaces; from the elevator lobby, residents and guests are directed to three distinct areas: Waterworks, Wireworks, and Lounge.

IMG_1385.jpg
IMG_1423.jpg
IMG_0329.JPG
IMG_9317 copy 2.jpg
IMG_1439.jpg
IMG_1483.jpg
IMG_1467.jpg
IMG_1460.jpg
IMG_1414.jpg
IMG_1515_wf.jpg
Library 3.JPG
IMG_1567.jpg
IMG_1498.jpg
IMG_1374.jpg
IMG_1748_CROP.jpg
 Parking and other residential entrances are marked with further signage iterations.

Parking and other residential entrances are marked with further signage iterations.

IMG_1786_crop.jpg