To bring cohesion to the neighborhood, I focused on each unique roofline. Manipulation of these lines resulted in a family of distinct yet consistent logomarks.
I was honored to partner with Austin-based illustrator Hallie Rose Taylor to develop a family of fictional characters to help connect residents with the history and original habitants of the neighborhood.
The project's art package brightens corridors in each building, and provides a visual nod to The Flats neighborhood brand. Art features collages of found historic imagery, local Nebraskan flora + fauna, and unique roofline patterning helps distinguish each individual building.
Community insert signs host announcements and correspondence between leasing and residents. The Flats signage package utilizes each unique roofline to subtly reinforce location to residents.
Branded patterning is used throughout the signage package and online.