BE. design
Solid design can be accessible to all.
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SLATE

Branding for a previously vacant building in downtown Omaha, SLATE was developed with the idea that residents would have an eclectic space- a 'blank slate' to work with. 

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 Starting with a simple 40-degree angle, brand elements also aligned with the 1970s mod theme. Large-scale corridor art was created by developing an algorithm for triangulated grids, which were applied to 1970s icons. 

Starting with a simple 40-degree angle, brand elements also aligned with the 1970s mod theme. Large-scale corridor art was created by developing an algorithm for triangulated grids, which were applied to 1970s icons. 

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 Art detailing (stacked triangles in lower right corner) subtly indicates floor location. Bowie lives on fifth. 

Art detailing (stacked triangles in lower right corner) subtly indicates floor location. Bowie lives on fifth. 

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 The brand's angled visuals were executed throughout the signage package (above) and customized for wallpaper, shown here on the property's rooftop community space.

The brand's angled visuals were executed throughout the signage package (above) and customized for wallpaper, shown here on the property's rooftop community space.

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 Top floor art pulls from the established angular grid and 1970s imagery.

Top floor art pulls from the established angular grid and 1970s imagery.

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 Custom wallpaper was adapted in vinyl for the fitness area. 

Custom wallpaper was adapted in vinyl for the fitness area. 

 Custom rooftop furniture, signage and branded balconies/metalwork echo brand angles. 

Custom rooftop furniture, signage and branded balconies/metalwork echo brand angles. 

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 Patterning is inversed to suggest privacy between units and cover unsightly exterior areas such as rubbish + recycling.

Patterning is inversed to suggest privacy between units and cover unsightly exterior areas such as rubbish + recycling.

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 Unit signage reflects SLATE's downtown location, 'on Nineteenth' by indicating floors.

Unit signage reflects SLATE's downtown location, 'on Nineteenth' by indicating floors.

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 Public restrooms are indicated by 'Skirts' and 'Suits'; SLATE's angled chevron patterning was used throughout the collateral package.

Public restrooms are indicated by 'Skirts' and 'Suits'; SLATE's angled chevron patterning was used throughout the collateral package.