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More than 30 years after going dark, this electricity plant was re-envisioned into over 200 market-rate apartment homes.  

 
 
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The brand vision for what is now The Breakers includes a custom typeface, signage package, and art collection that celebrate the building's history.

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Historical imagery from the power plant's construction phases were used throughout the art package, with kaleidoscopes printed on metal.

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The Breakers features historical imagery presented with color and pattern overlays— and custom way-finding signage printed onto metal. 

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While the building was in its demolition phase, the crew was able to salvage large-scale machinery, gauges, and various metals. This rotating pattern made from elements of the logo serves as a windscreen, property beautification and brand reinforcement. 

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ROLES

brand development  |  art direction  |  web design  |  metalwork design

 

LINKS

Developer  |  Architect  |  Leasing  |  Website Development  |  Metal Fabrication