More than 30 years after going dark, this electricity plant was re-envisioned into over 200 market-rate apartment homes.
The brand vision for what is now The Breakers includes a custom typeface, signage package, and art collection that celebrate the building's history.
Historical imagery from the power plant's construction phases were used throughout the art package, with kaleidoscopes printed on metal.
The Breakers features historical imagery presented with color and pattern overlays— and custom way-finding signage printed onto metal.
While the building was in its demolition phase, the crew was able to salvage large-scale machinery, gauges, and various metals. This rotating pattern made from elements of the logo serves as a windscreen, property beautification and brand reinforcement.
brand development | art direction | web design | metalwork design